In the fast growing world of marketing now the person needs to use the services of internet to explore the market as it enables him to reach out the products world wide. On the other hand the seller needs to make his products available on a huge amount with the expansion of variety of it in the whole market including national and international. Digital marketing helps to make the seller to advertise his products and reach his costume with an ease. As the platform used for the marketing is based on the digital equipment such as desktop, cellular phone, internet etc. As now a days much of the people use these medias so marketing with these devices becomes easy and worthy. For advertisement the services such as SMS, MMS and E-mails are widely used to reach the consumer directly. These all activities are coined as digital marketing.
A seller needs to publish is products on the digital marketing for its advertisement with respect to the interest of the consumer. Data warehousing help the seller to know about the needs and demands of the buyer by observing the products searched by the buyer on internet. For this, search engine plays a very important role as the query search the buyer is put in the category of the interest of him. And accordingly the products are shown to him automatically which is beneficial for both the seller and buyer. Search engine optimization is used here to provide the service in a desirable manner according to need and demand and supply to it. Search engine marketing is the second but necessary medium to maintain the supply chain with respect to the requirements of the buyer. E-commerce is mostly based on these strategies including content marketing, content automation and campaign marketing.